From November 1 to December 15, our branches are collecting non-perishable food items to support local food banks across Western Canada. Every contribution helps families in need and strengthens our communities.
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Food Drive
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 This holiday season, James Tirecraft is proud to support the Central Okanagan Food Bank in helping local families in need. From now until December 13th 2025, we’ll be collecting non-perishable food items and financial donations at our shop. Every contribution - big or small - makes a meaningful difference. The Central Okanagan Food Bank serves
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 Help make the holidays brighter for local families by participating in our Holiday Hope Turkey Drop! When you purchase a turkey to donate at FreshCo, the store will generously match your donation 1:1. We will also be collecting other much-needed non-perishable essentials to support over 5,500 households this December.
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